Have a look at your sales letter or proposal that you’re writing.  If you notice that there seems to be lack of the words “You” “We” & “Our” then you may want to revise your proposal.  Why?  Well, from the clients perspective the most important person and business is them.  The reason why the words “You” “We” & “Our” are so important is because they show a collective perspective on what you’re discussing and a focus on your client or customer. To get a better understanding of how to create impact with your copy. Here’syour FREE“127 Winning Headlines.” by Lawrence Bernstein, which you can  download here.